What PSA na fiat will now need to do with so many brands under one company is like VAG arrange the brands in some sort of order. Say to customers that “this brand is better than that brand” like VW is Deemed “better” or “more posh” than a skoda or seat. What would be disastrous for fiat if they all throw their hat in the same ring and start selling fiat, peugeot, Citroen and Vauxhall all at the same level and all competing with one another.
In this sort of line up fiat may even be at the bottom selling the panda and some sort of Punto cheaply, then I dunno Vauxhall followed by a peugeot maybe make a posher Citroen, the. You have “500” and “DS” as a fancy version with retro styling, you then work up the list to Alfa etc.
What I feel the problem is, is that you have Fiat, peugeot, Citroen and Vauxhall all in the same arena, not to mention DS and abarth, and I feel one of those is going to have to go, the french are not going to want to loose peugeot or Citroen, Vauxhall did a deal in that merger to keep making Vauxhall’s and FCA make a lot of other cars and already have the likes of lancia in hand but not used. I would be concerned that the 500 being the only new car from fiat in a long time might get sold under its own “500” brand as fiat have tried to do for years and the rest of fiat might disappear ? I don’t think that FCA have any loyalty to the fiat name as indicated by years of neglected new car development. I don’t think it would make financial sense to sell that many different brands who are all competing with one another. This could be the end of “fiat cars” just not the end of the fiat company the new company doesn’t even retain any part of the FCA name