Tesla "Recalls" were corrected within days by over the air updates. NHTSA were complaining yet the fix was already done.
Its more the reason for the Recalls and the associated bad press. Multiple deaths from people using auto driving features has taken its toll on the reputation of the company.
Tesla models are constantly updated. Model Y today is not the same as one from two years ago. Cast chassis under frames and structural batteries for example. Body styles have not changed but they are still selling everything they can make, so buyers are clearly not worried. Tesla does not do the new model sales pitch which makes older cars lose value. They constantly improve the cars and the software. Nobody else does this.
I seem to remember the Model Y has been plagued with manufacturing problems and the need for subsequent updates and engineering changes.
As noted above though, all companies constantly Update their models while in production, though at 11 years old the Model S is really only outdated by the Fiat 500 at this point, and even that had a facelift in 2016. The Model Y has a reputation amongst owners for very poor quality control. Actually Tesla Quality control in general is lacking.
Obviously, they have spent $Billions but that's what it takes to compete in the motor industry.
Yes, well that goes without saying, you're not going to build a mass market car with a start up loan from Barclays Bank. but the point here, is that any money Tesla is making now, is owed to investors going back many years. Many many years of losses. The money they have to spend on paying off past debts means they don't have huge amounts of available cash for R&D for new models.
The Ford Mach E Mustang is not even that good. GM have sold next to no EVs this last year and their previous offerings were prone to spontaneous combustion.
I am pretty sure Tesla has had its fair share of burning cars and bad press. You can't buy into the bad press for one company while ignoring it for another.
The (so called) competition to Tesla cars is a huge embarrassment for the industry.
If this were true then why is Tesla's share of the EV market dropping so rapidly?
Company share prices and the the actual company are not the same things. Musk doesn't care about the share price. Why should he? He has a massive moat of cash and no need to borrow money by rights issues. The shares will bounce all over the shop like any growth company. Take a long term view and all will be well. Anyone worrying about the day to day values of Tesla shares (or even year to year values) should not be owning Tesla shares.
Enough of the Musk Fan-boying, I am a share holder (thankfully not much) but I do know people who have likely lost a huge amount of money because of Tesla not delivering.
The Share price is a good index of investors faith in the company. and the losses over the last year show that the faith that investors had has dropped massively. Musk doesn't worry about money because almost everything he needs to pay for, comes out of business expenses. He had to liquidate a huge amount of money by selling off shares about $40Bn in 2022 to help fund his twitter take over and that $44Bn he spent on Twitter is now rumored to be worth half that if he's lucky. So I suspect he probably does care about share prices.
Don't get me wrong Tesla have spent years making a reasonably good product but quality issues have plagued production. While they have done reasonably well by being the only player on an otherwise empty field for the last 12 years. Their market share has been massively eroded, there prices undercut and reputation has suffered.
At this point they need to be innovating to keep their crown and not just churning out bland looking cars That have seen no significant style update since the first model - S went on sale.
Actually one of the biggest barriers to their reputation now is Musk and the association of "owning a Tesla" being that person who "Owns a Tesla" They need new models to "grow up" as a company and attract a new type of customer who isn't a Californian Frat-boy or the most boring man at the party who over uses "well actually" in every conversation.