I'd happily lose a customer who doesn't understand that law is law and gain a customer who thought their car was going to take 16 weeks but only takes half that or something
At the end of the day it's an unfortunate occurrence that VAT is going up but as Pearcejj pointed out at the start of the thread, did people complain when cars were delivered @ 2.5% less VAT?
Just as well your not in business then !. You loose a customer and then gain one, nett result is that you have gained nothing and lost the opportunity to get two customers for what amounts to £200 less gross profit. Not a great business plan, as on average it costs a significant amount of money to get a customer in marketing, overheads etc etc.
You also clearly don't understand VAT, the 2.5% less VAT for customers who had a unexpected reduction at the beginning of the year had no impact on Fiat or the customer in terms of cost, so it was a win win situation for both parties.
The 2.5% increase however impacts the customer and not Fiat, so the comparison is not the same. And the increase in VAT is a result of Fiat not meeting quoted delivery times. It's also not an unfortunate occurance that VAT is going up, it was planned as you previously stated. The customer ordered the car based on the sellers delivery schedule and the seller doesn't deliver on this, that was also planned. So you say that it should be no surprise that VAT is going up, but by the same token the orders were placed (with advice from Fiat) in time for it not to affect the customer.
So let me get this right, your saying that customers are unreasonable to expect a car to be delivered within the timescale the "seller" quotes. And that a customer is being unreasonable if that increases by +60%. Yet you contradict this by saying Fiat is in a strong position, so they can do what they want and if their sales were not as strong you would be able to probably get them to pay the additional amount.
So which is it, are customers unreasonable or are Fiat using their strong position to force customers.
As for you placing your order in May so you could be sure you would get it before the VAT went up, that is a load of rubbish. You ordered in May because you wanted the car, not to give yourself sufficient time to get lower VAT in case lead times went up.
I don't often argue with people, but when your so quick to be critical of people raising reasonable issue's with silly comments which don't hold true, I feel the need to counter your comments.