I never said they weren't. But a 20% increase in economy from a slightly higher octane fuel? nah.....
That's the only evidence I've ever seen that has shown anything more than a bees dick (official scale of measurement) of difference between 95 and 98/99 octane fuel.
You're correct in saying the change in octane rating won't in itself make much difference to economy. However, there's more to these fuels than just octane rating - they are also purported to have a superior additive pack and if a car were already running with clogged injectors & fouled sensors then I suppose the detergent properties of the new fuel could conceivably clean it up enough to make that kind of a difference.
To see a 20% improvement, I'd suspect the car were initially running in some sort of compromised way which the new fuel somehow managed to rectify - there's no way I can believe you'd get that from the octane increase alone.