All leather in cars are leather that's been painted, all that needs done is find a leather repair man and he will come rub it down and use a small spray gun to re colour it. You won't even tell once it's done
And shouldn't cost too much.
Nvm I've just noticed "it shouldn't cost too much" ignore me! My old car did it as well but I ended up putting a steering wheel cover over it. With this one I'd rather get it repaired to be honest as I prefer it without one.