Errr no. Show me where I can get this mystical £270 PC that's more than a paperweight?
Economies of scale. When Intel fab a chip they're fabbing millions upon millions of them each month, how many keys will Fiat be manufacturing? Let's not forget that each key is individual to the car so needs to be specially cut. Sure... £270 is a joke and you can simply go to another dealer but these things aren't cheap.
Congratulations for completely missing the point. As I said, Intel makes millions upon millions of processors EACH month. How many keys do Fiat make EACH MONTH? Also as I said each car needs to have the key cut especially for it....
Economies of scale and added complexity.
I think you'll find other manufacturers charge similarly for keys as well..... Go into any dealership and you're looking at ~£200 for a key to be properly cut and coded.
In the past I have paid £158 for a 02 golf key and £65 for a 05 bmw 1 series key(no bladeas plugs in the dash). I would imagine £150 is the average, was very shocked it ws only £65 for the bmw fob.