I don't think VW issues with numbers Of iD cars sold is an issue of botching the marketing but a whole combination of problems including the massive increase in the price of components in the last couple of years, making electric cars now about £10k more than they should be at this point.
I think VW have found as a lot of manufacturers have found that people do want new cars but they are not prepared to pay the price of the electric models, so people are sticking with ICE cars and sales of those is still strong.
VW didn't put all their eggs in one electric basket and continued to develop and release new models of ICE cars as well. Fiat kept a 16 year old model on the books and slapped a half arsed hybrid in it.
On the whole electric cars are not selling now as they were expected to 5 years ago, This is not just a VW problem. But VW are in a strong position with a full range of electric models and they are still talking about new models of electric cars, they are not stopping development because sales have not gone their way. As a company they try to anticipate changes and deliver products when they expect to see those changes occur.
Fiat as a company watch what's going on and see how behind they are getting thing "well I supposed we'd better do something"
To say that the id3 and 4 are best sellers in their class and so it would be a catastrophe for VW if they didn't sell well.... The 500 is a best seller in its class, and still uk sales are Meh..... though fiat paint it as a roaring success.
Whether its VW, Kia, Hyundai they are all selling electric cars on better deals than fiat.
The whole iD thing was supposed to make a distinction between the beetle being the 1st generation, the golf being the second and the iD3 being the 3rd generation, though its worth noting that VW never intended to do away with the golf name, so electric models of the golf are expected in the future as is apparently an electric beetle. The mk9 golf I suspect will replace both the mk8 golf an the iD3
I think VW have found as a lot of manufacturers have found that people do want new cars but they are not prepared to pay the price of the electric models, so people are sticking with ICE cars and sales of those is still strong.
VW didn't put all their eggs in one electric basket and continued to develop and release new models of ICE cars as well. Fiat kept a 16 year old model on the books and slapped a half arsed hybrid in it.
On the whole electric cars are not selling now as they were expected to 5 years ago, This is not just a VW problem. But VW are in a strong position with a full range of electric models and they are still talking about new models of electric cars, they are not stopping development because sales have not gone their way. As a company they try to anticipate changes and deliver products when they expect to see those changes occur.
Fiat as a company watch what's going on and see how behind they are getting thing "well I supposed we'd better do something"
To say that the id3 and 4 are best sellers in their class and so it would be a catastrophe for VW if they didn't sell well.... The 500 is a best seller in its class, and still uk sales are Meh..... though fiat paint it as a roaring success.
Whether its VW, Kia, Hyundai they are all selling electric cars on better deals than fiat.
The whole iD thing was supposed to make a distinction between the beetle being the 1st generation, the golf being the second and the iD3 being the 3rd generation, though its worth noting that VW never intended to do away with the golf name, so electric models of the golf are expected in the future as is apparently an electric beetle. The mk9 golf I suspect will replace both the mk8 golf an the iD3
even if my current tax went from £165 a year to £500 a year, it still wouldn’t be cost effective to justify a new car really. 
