This issue is really bugging me, on paper the I10 beats the basic Pandas in quite a few ways, it has a higher NCAP score too so ignoring the paper why is the Panda a better buy?
I still prefer the Panda purely because I love the idea of a basic honest car but also I would rather have the FIAT badge, but I am being snobby.
The Hyundai also comes with a five year warranty.
So convince me why the Panda is a better buy
The cool factor is winning the Panda for me, but it seems like a silly reason to spend £5k
I was in that situation a 2 years ago, a brand new i10 or a used Panda.
In regard to the EuroNCAP score, though the Panda did not achieve as many stars, a closer look at the results would yield a different picture. Also remember the Panda was tested in 2004 and with only 1 airbag. Despite this fact, there are almost no areas that the Panda came out as "weak" i the frontal test. Personally in the real world I do not believe the i10 would do any better in a crash than a Panda would. Interestingly, the same Kia Picanto built on the same platform scores very poorly on the crash test, but th Fiat 500 and Ford KA both performs very well despite being on the same platform.
Next issue, unless you are posting from an Asian country, then maintenance of the Fiat is going to be much cheaper than the Hyundai, especially once it goes out of warranty. For the Fiat all you got to do is search this forum and you can find numerous places where you can get cheaper parts to maintain it. Hyundai parts aren't exactly the cheapest and aren't exactly the most robust out there. However if you are in Asia then by all means the Hyundai will be much cheaper to maintain as Fiat parts do cost a fair bit out of Europe.
I will give the i10 one plus point, if I am after an automatic car then between the Panda and the i10, I will take the i10 because I have not really had good experience with the dualogic gearbox in the Panda and it is costing me a fair bit to maintain.
Fuel economy, Korean cars are never known for it's fuel economy, I used to drive Hyundai Matrix, and for a 1.6l car it guzzled as much as a driven hard Alfa Romeo 2.0.
Interior wise, the Panda will run circles ahead of the i10, the boring grey and drab cockpit would immediately remind you of the sucker you were to buy the i10

Also, why no tachometer??? Gosh I hate cars which does not come with a tachometer.
Residual values, being the typical Asian I am, the first thing I see when it comes to car ownership is its residual value or its perceived resale value after 3-5 years. Go pick up a motor-trader and look for a Hyundai that is a few years old, or better yet go to an auction and just see how much a Hyundai would have lost. If you can swallow that kind of depreciation, then more power to you. The Fiat surprisingly has fairly good residuals (perhaps it is also helped that the 500 is all the buzz right now) and personally I do not see this trend going away as smaller Fiats traditionally have always done well in the UK and the Panda is a very well liked and sought after car.
Finally, I was quite doubtful over a car made in India

not that a car screwed together by Poles would be that much better

*racist jibes intended*