In 2018 I worked for a company that did health and safety courses for mostly construction firms locally. Around the office there was this video everybody saw, it was a legitimate Chinese health and safety campaign for construction site workers.
It showed a man’s day in the life waking up, breakfast, going to work, coming home to his family. And then one day he has an accident at work, falls from a height something horrible. Dies. Fairly standard so far for one of these videos.
But then it’s the authorities having to inform his family, heartbreaking. Their response. Very emotional and upsetting. And you can see them begin to struggle with finances.
The bizarre twist though, is that they show so much of the wife in social scenes with no husband. They show the kid getting bullied at school for having no dad at home. And to top it off, the very VERY end, shows the wife, clearly dressed up in a way that suggests she has become a lady of the night approaching a car at night and then getting in……
I just couldn’t believe that it was a serious public safety campaign there. I presume the shame, and the burdens left on the family, are maybe more of a fear and a point of motivation to do the right thing regarding safety in that culture than the obvious fear of a life changing or fatal accident is! That they had to literally say “your wife will end up as a…” and that’s how they intended to drive the message home about safety on the building site