Well I cant comment on other Jeep models but the Wrangler, I'm afraid to say will get to places in snow, water & rock that a Panda 4x4 wouldn't, purely due to the ground clearance limits and the fact you can put on BFGoodrich KO2' s or similar on to it. Different beasts thougth and I love both my Cross and Wrangler.
I bought a Jeep Wrangler JK in 2010 and you know what, in that time it hasn't missed a heart beat. Still running on the same MOPAR battery despite being in the Highlands and the temperatures experienced. It cost me £21,500, yes thats right and I could still sell it up here for 16k!
Now, at the moment you cant buy a JK Sport or any other JK due to the dealerships waiting for the JL to arrive in November. Further it was after Fiat bought Crysler that the Sport, for whatever reason was withdrawn from the UK market. You could not nor now buy a better 4x4 for that money (and that includes Defenders). However, since the Fiat takeover and the new JL line feeds into production, in their wisdom, most options that were standard are now extras, so that Sport base model is now over 30k to buy. Pity and I'm sure that would not have been the case several years ago.
MOPAR supply quite a lot to Fiat regarding aftermarket stuff and if from the USA it's good quality. I'm sure Jeep will feed in their experience in the off road side of things into any new 4x4 Panda design.
New updated Jeep models are in the pipeline which might explain why you dont see many in the dealerships, or certianly that is the case with the Wrangler and I know that the Cherokee(?) is being updated.