PROV
Member
Or so says Mr Marchionne....
http://www.autocar.co.uk/News/NewsArticle/AllCars/254836/
No pics or suggestions how!
http://www.autocar.co.uk/News/NewsArticle/AllCars/254836/
No pics or suggestions how!
It's not the marketing, it's FIAT. Public perception in the UK is poor.
I was a bit offended the other day. My Manager pulled up beside my car at work (in his Merc). I was making a cup of coffee and out of the window I watched him walk around it and have a look. He knew it was mine from my personalised plate. He then came in the office and saw me and said:
'What's happened to you Sav?'
I said, 'What do you mean?'
He said 'You've gone down market, I never imagined you'd drive a FIAT.'
I looked at him totally lost for words, picked up my coffee and retired to my workstation without saying a word. Moreover, I changed from the Alfa last March and he's only just realised! His words have stayed with me since he said it though.
Is this what people really think of FIAT?
I think that's not so much a typical persons opinion of Fiat. That's a typical Merc owners opinion of Fiat. And frankly they would think that, because they have very archaic views if they actually think a Merc is still a quality product. I'd have probably replied 'why did you buy a Merc & not get a much more convincing take on quality, like an Audi or BMW'. But then im a bit*h if someone slates Italian cars near me.
A Merc is a nothing car - not that cheap, not that pretty, not that reliable, not that well built, not that good to drive. It's just for people who want to boast over 'dinner' to their equally clueless frends that they 'drive a Mercedes' (said in stuck up, fake posh accent).
But then im a bit*h if someone slates Italian cars near me.