My gentle and humble observation of tyres.
The like of Fiat (read all other mfgs) can buy production job lots of premium brand tyres for next to nothing compared to the same tyre in aftermarket when required purchase requirements.
So called medium / budget brands never get a look in because the vehicle manufacturer only wants to be associated with a "big name" even if they are possibly *rap in certain deployments.
It falls on us more budget conscious, non lemming consumers to seek out the potentially better cost/performance/etc tyre options that meet our personal requirements.
The like of Fiat (read all other mfgs) can buy production job lots of premium brand tyres for next to nothing compared to the same tyre in aftermarket when required purchase requirements.
So called medium / budget brands never get a look in because the vehicle manufacturer only wants to be associated with a "big name" even if they are possibly *rap in certain deployments.
It falls on us more budget conscious, non lemming consumers to seek out the potentially better cost/performance/etc tyre options that meet our personal requirements.