I feel this is a little disingenuous given this is the VRS top of the line model and the Kodiac actually starts at around £36kIt's more the price, I know they can't price them at cost otherwise no one would buy the electric version they are struggling to sell but it's 53k once you've put metallic paint on it so it'll be in Luxury Car tax territory your road tax will be 600+ quid a year.
It's the same 2.0t as VAG use in everything but massively overworked in this with it's cathedral aero...so it doesn't even achieve 34mpg in official testing.
If they sell any HM treasury need to write a personal thank you letter to the owner. Between fuel duty, vat and road tax you could fully pay for a nice car after 3 years.
All to drive the modern Zafira VXR? They've managed to achieve price parity and performance parity with the dual motor Peugeot 5008 which is similarly large...and similarly targeted but the 5008 is all electric with a 73kwh battery even the 98kwh version is cheaper. This should be 10k less if only because that's how much the tax man will have out of you....
But even then £36k is a fair chunk of change. Puts it in the same ball park as the Vauxhall Mokka which starts at a very similar price.
Not that I am defending the prices being applied to new cars as they have exploded ever since covid, that being said prices had not adjusted much over the years and I wondered pre covid how much money they were actually making.
I firmly believe that covid caused a shift in car pricing to make them competitive and less likely to bankrupt the manufacturers.
Back in 1998 my Punto cabrio was around £15.5k new,
By 2018 I suspect your average fiat 500c was probably about the same price despite quite significant inflation over the last 20 years. A similar car now would probably be over £20k so a seemingly sudden increase of £5-6k in a few short years when the prices had remained largely unchanged for decades