As
@Communicator mentions heater plugs for cold starting are required for "indirect Injection engines" as they generally run at lower compression due to design restrictions, so not only do they have the
"swirl chambers" in the cylinder head,
they often have a shaped depression in the pistons to help better combustion flow.
When I fitted the 2.8 iTD (Direct injection) engine from a 1997 Ducato Maxi van in to my boat , I ran it all the year round and even with ice on the gunnels in mid Winter it always started first turn of the key with no heating device at all, although the Flame start unit was fitted I never had to connect the wiring.
Admittedly where I live is known for mild Winters.