Fiat purchased Abarth & Co. in 1971
Abarth is basically a Fiat plus
stickers and plastic bits, I still want one though and if the scrappage scheme is extended to the Abarth cars, I would purchase a 500 tomorrow, no question. Come on, the car will cost the best part of £17,000 with Essesse and a couple of options on it (over double the standard 500 price). Surely Fiat can afford to take a £1000 off this if they can afford to on a standard 1.2?
According to BMW Mini insiders, their first Mini Ones made them very little money unless people spec'ed them up - they relied on people doing this or ordering the Cooper, Cooper S or Cooper S Works with many bits. I would imagine the Fiat 500 follows a similar trend.
Just my thoughts, anyone know otherwise?