you can over volt halogen bulbs safely by about 12% and they do give a lot more light.
genuine 100w bulbs would be a dull glowworm with 55w electrics, or they would burn out your wires, not sure which, I'm not a leccy expert.
the ring xenon bulbs have a higher %'age of zenon in the inert gas within the bulbs, so they are allowed to burn hotter, therefore whiter, or they use a more delicate element that needs the extra zenon to prevent them burning out.
real hid's like dave's are nothing like normal bulbs and £135 is absoutly bargainous (usually a £1000-1200 option on new cars) and about £500 PER LIGHT as an aftermarket box of stuff to fit to your car. real hid's have a halogen 'equivlent' of a 100w halogen bulb, yet they are actually still 50 or 55w.
I know with bikelights that a 10w HID set, burns 13w of power, yet is the 'halogen equivilent' of 35w.
but don't they have a limited number of switchons? i.e the life of them is measured in turn ons, turn offs, rather than hours?