Interesting conversations here! In my very lay person’s opinion, the front is the timing chain end.
For the record, my replacement front bearing did come with the grooves cut out for the timing chain and the recessed screw cavities. I had to specially order the screws after the fact, as my original bearing had the original FIAT bolts still.
Turns out, I won’t be using MOST of the parts associated that I purchased. Possibly including a timing chain, which may be another issue in itself. I also had to order a new cam sprocket, as mine was pretty worn, per my engine builder friend. I found an original new one, so I’ve got that going for me.
I bought my parts through FD Ricambi, who was adamant that there have never been any issues fitting these parts to a 479 engine. Now I need to send proof back. They are substantially different. See the attached pics!