does anyone else find FIAT's apparant lack of advertising somewhat odd? apart from the tired "spiritp de punto" ads, which have also dried up lately, i rarely see any ads in any media,
take the panda launch last year, already voted car of the year, and all i saw were a few posters with the "pandarised" rhinos, gorillas, etc. the only tv was this year for the 4x4.
the multipla, great car, and a great ad, except honda did it for the frv!!!
all these companies, honda, ford, vauxhall, vw, peugeot, renault (modus ad is brilliant!), seat, citroen, are pushing cars and variants of them in markets broadly covered by fiat, and yet, it's almost an embarrassment for them to show off what they got,
i certainly remember going round a load of dealerships to see the car in the metal, and at the time, they either didnt have a car, or brochures, or if they did have a car, it was the most unflattering colour (sorry in advance to anyone who bought "guacamole green"!), and this was dthe week before the official launch, i even went past the uk headquarters in slough, and up on a ramp was a vanilla yellow!!!!
rant over, i think i'll lie down now.......
take the panda launch last year, already voted car of the year, and all i saw were a few posters with the "pandarised" rhinos, gorillas, etc. the only tv was this year for the 4x4.
the multipla, great car, and a great ad, except honda did it for the frv!!!
all these companies, honda, ford, vauxhall, vw, peugeot, renault (modus ad is brilliant!), seat, citroen, are pushing cars and variants of them in markets broadly covered by fiat, and yet, it's almost an embarrassment for them to show off what they got,
i certainly remember going round a load of dealerships to see the car in the metal, and at the time, they either didnt have a car, or brochures, or if they did have a car, it was the most unflattering colour (sorry in advance to anyone who bought "guacamole green"!), and this was dthe week before the official launch, i even went past the uk headquarters in slough, and up on a ramp was a vanilla yellow!!!!
rant over, i think i'll lie down now.......