Shell V-Power is a high octane unleaded petrol (99 RON). This enhanced octane rating is designed to help provide improvements in power delivery and to help drivers achieve maximum performance from octane responsive engines. And even vehicles designed for standard octane levels may benefit.
.....the above also lifted from the V-Power site........Note the use of the words "designed" "help" and "may".
The term "High-Octane" is a classic advertising Buzz-word. People hear it and automaticaly, think... power and speed! The adverstising companies know this and its why they use the term frequently. The whole site is full of meaningless tech-speak and repetative statements. Look between the lines, its designed to make you believe the fuel is something special without providing hard evidence and yet at the same time cleverly worded so that it does not mislead......a masterpiece of the ad-agents art if ever I read one, not surprising really as Shell have the money to pay for the best ad-agencies.
This is the way I read it.
Shell V-power is a higher than average RON unleaded petrol. We say its higher than average so people think they are getting something special when in actual fact RON on its own has nothing to do with power or ecconomy and the owners of the very small number of cars in the UK that were actually designed to run on a higher than average RON fuel might buy it so it we might increase our potential market and profit.
We have tried to design this higher than average RON petrol to provide extra performance with engines that are designed to run on higher than average RON petrol. We cant prove this or back it up independently so the ASA wont let us say it will, only that it might.
If you use it in a car designed to run on average RON petrol you might see some benefits but we arent saying why and cant prove prove it anyway, so the ASA will only let us use the word might.
.....the above also lifted from the V-Power site........Note the use of the words "designed" "help" and "may".
The term "High-Octane" is a classic advertising Buzz-word. People hear it and automaticaly, think... power and speed! The adverstising companies know this and its why they use the term frequently. The whole site is full of meaningless tech-speak and repetative statements. Look between the lines, its designed to make you believe the fuel is something special without providing hard evidence and yet at the same time cleverly worded so that it does not mislead......a masterpiece of the ad-agents art if ever I read one, not surprising really as Shell have the money to pay for the best ad-agencies.
This is the way I read it.
Shell V-power is a higher than average RON unleaded petrol. We say its higher than average so people think they are getting something special when in actual fact RON on its own has nothing to do with power or ecconomy and the owners of the very small number of cars in the UK that were actually designed to run on a higher than average RON fuel might buy it so it we might increase our potential market and profit.
We have tried to design this higher than average RON petrol to provide extra performance with engines that are designed to run on higher than average RON petrol. We cant prove this or back it up independently so the ASA wont let us say it will, only that it might.
If you use it in a car designed to run on average RON petrol you might see some benefits but we arent saying why and cant prove prove it anyway, so the ASA will only let us use the word might.