As Dave said above, this sounds very much like a publicity campaign. They'd have had to pay a lot more than the trade price of a couple of barbecues for all the publicity they've got.
They'll probably flog a few grand's worth of stuff to the people who'd never heard of them before this.
Crafty sods.
They'll probably flog a few grand's worth of stuff to the people who'd never heard of them before this.
Crafty sods.