Companies build demo cars like this and the fact its been reposted on this forum proves it works.
They don't make them to look nice, they do it to get noticed, its a great way to advertise. The work may not be to everyone's taste but nobody can deny the quality of the work that's gone into this Grande.
I take it you have never seen the Hertz Panda? I've had the privilege of hearing it and its amazing: