No matter how good the car was, and it had a lot of good points, it was never
going to work as a business. If you went to a bank and told them you wanted
to build a car by making all the components in and around Birmingham, then putting them all on a train and sending them to Scotland where they would be
assembled and put on a train back to England (the main market) they'd laugh you out of the room.
Having said that, I think the Imp was launched 10 years too late, or 40 years too early. In the '50s the public was looking, all over Europe, for a small, compact, light car. The same now. But, in the 60s people were looking for a bigger, smarter, more sophisticated car and the Dimp wasn't it. It was also a little too advanced for buyers who were buying Anglias, Escorts, Vivas and Cortinas. Shame really because they had a lot going for them and arguably the prettiest car of their generation.
One of the maddest Imps I've ever seen was one that used to turn up a saloon car races in the '70s. It had been completly stripped out and then, gradually, one by one, every body panel with the exception of the roof had been replaced by glass fibre. Then they fitted a Cosworth BDG Formula 2 engine with about 300 bhp matched up with a Hewland gearbox and weighing only about 300kgs that gave you a power to weight ratio of about 1000 bhp per ton.