Is it worth putting this stuff in your car or just a rip off??
If so what is the best product?
I think the advice being given above is probably generally correct. I rather like PB's descriptor: Snake Oil.
If you have a high performance engine that, in combination with it's electronics, can take advantage of it then buying one of the higher octane fuels will probably be worth it and the consensus of opinion would seem to be that they have enhanced additive packages which may be advantageous - but no one really knows because the fuel companies won't tell you what their "magic brews" contain. You pays your money and takes your choice I suppose although there seems to be more support for the Shell product than any other. We run all our vehicles on supermarket fuel, and have done for as long as I can remember, and don't have any problems. I suspect that my new Ibiza with it's sophisticated wee turbo Direct injection engine would be able to take advantage of a higher octane fuel but I'm very happy with the performance it gives on the "cheap stuff".
As a general rule of thumb I would not just tip an additive willy nilly into every car I own, but I think there may be a case to be made for targeting specific outcomes. Do you remember when they dramatically reduced the sulphur in Diesel? That troubled me because this component of the fuel acted as a lubricant for the high pressure pumps and injectors and there did seem to be an increase in problems with these engine parts at that time. I started using Wynns Eco Diesel in my 1.9 tdi SEAT Cordoba - which is added to every tankful - specifically because it claimed to provide additional lubrication for these components. That engine went well over 100,000 miles and always passed MOT with a "Fast Pass". The injectors were pulled a little before 100,000 miles because one had a "sticky" needle which was causing a slight miss fire and the diesel specialist who overhauled them for me said he couldn't believe they were approaching 100,000 miles as he could see almost no wear at all.
Of the present "family fleet" of 6 vehicles I'm only putting an additive into one and that's my Ibiza. Again though, I'm attempting to target a very specific issue. This engine is a direct injection petrol engine so the fuel is being injected directly into the combustion chambers not, as with most earlier designs, into the inlet ports. The - well reported (see:
https://www.oilem.com/blog/turbo-fu...irect-port-injection-carbon-build-up-problem/) - problem with this is that carbon deposits build up in the inlet ports and, especially, on the back of the inlet valves because no fuel (and so none of the cleansing additives in modern fuel) is present in the inlet ports so can't do any cleaning. The build up of carbon, especially on the valve heads, eventually causes running problems. I'm trying Archoil AR6900-P MAX which is supposed to specifically address this problem. I actually don't have any great hope that it will because, being a fuel additive, it is entering the engine through the injectors which are not injecting into the ports. However I intend, if I can summon up enough enthusiasm, to remove the inlet manifold when I change the antifreeze next year (the inlet manifold incorporates a heat exchanger for the inlet air from the turbo which uses the engine coolant so seems like a good time to do it) so I'll be able to get a good look down the ports and see what's going on. If it's not doing any particular good in this direction I don't really mind as the additive (which I've been using since the car was new) also contains a lubricant which may be efficacious for the high pressure fuel pump (which is pumping near diesel type pressures) and the injectors which have to live a much harder life than the traditional "in port" type injectors.
I've tried bottles of injector cleaner in the past with varying results but I think nothing can clean as well as a proper ultrasonic clean. This is pretty simple to do on a petrol (maybe not so much on a DI though) but removing injectors from a modern diesel can really be good "fun" so maybe trying an injector cleaner in that situation could be a good place to start.
So. Where does that leave me? Personally I don't use fuel additives except very occasionally as in the sort of situation mentioned above and even then I'm not going to be surprised if I don't get much of a result.
We've been talking about fuel additives above and I think that probably the worst that can happen is that you'll just waste your money if you don't experience the hoped for result. However when we come to considering oil additives I really have to say, JUST DON'T! - Spend your money on a quality engine oil that complies with the manufacturer's specification - which you should find in your owner's manual. This advice applies even more to transmissions. People often use a transmission additive because the box is "noisy" so they think a "super slippy" additive will help but gearboxes need friction, especially where synchros are concerned, to work properly. If the 'box is noisy it needs fixed properly. Sticking some magic brew in it is unlikely to provide even a short term satisfactory fix. Transmission lubricants are now a days becoming very sophisticated and vehicle specific. They are blended with great care by people who really know what they are doing. If you then tip an unknown "brew" of "who knows what" into it don't be surprised if the outcome is poor - or at best no better. I would only use a manufacturer specification product and change it around 50,000 miles even when the manufacturer specifies - and many now do - a "for life" fill.