Ministers will announce measures to stop retailers offering customers drinks for less than the tax they pay for it as the first step in a crackdown on binge drinking.
However, stores and landlords will not have to take into account the cost of producing the drinks when setting a price meaning they can still sell the drinks at a loss in order to entice customers to buy more.
It will mean a four pack of lager could still be sold for around £1.50, a bottle of spirits for less than £8, a bottle of wine for little more than £2 and a can of cider for around 20p.
http://www.telegraph.co.uk/news/uknews/law-and-order/8264834/Ban-on-the-sale-of-cheap-alcohol.html
However, stores and landlords will not have to take into account the cost of producing the drinks when setting a price meaning they can still sell the drinks at a loss in order to entice customers to buy more.
It will mean a four pack of lager could still be sold for around £1.50, a bottle of spirits for less than £8, a bottle of wine for little more than £2 and a can of cider for around 20p.
http://www.telegraph.co.uk/news/uknews/law-and-order/8264834/Ban-on-the-sale-of-cheap-alcohol.html