Desira

Brand details

Desira is a family owned motor group, founded by John Desira in 1972. John Desira started in the motor trade in London, working as an Apprentice Technician. Once qualified, he was recommended a small garage in South Lopham, Norfolk; where he started his own business. Desira has expanded over the years from this first garage and is now the one of the largest privately owned Fiat Dealer groups in the country. Employing over 200 staff, with 8 dealerships across Norfolk and Suffolk, Desira is also Europe's largest Fiat and Alfa Romeo Parts distributor.
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