"By June 2014 Fiat dealers had slashed prices on Panda Easy manual to almost half price at less than $12,000 drive-away. By April this year, the remaining 2013-build Pandas were being sold for as little as $10,000 drive-away for the Easy manual."
If they couldn't shift them at those prices, this seems like an awareness issue! Were they just not marketing it?!?! $10,000 Aus is the equivalent of £4,675!!!