It's always saddened me that this car appeared about the time FIAT were getting really confused as to where to put Lancia in the grand scheme of things. It had a really illustrious sporting history, not only in rallying, but also in endurance racing, yet they decided to make Alfa the sporting brand and didn't know where to put Lancia.
It's arguable that Alfa have actually had less success in motorsports than Lancia. If you set aside the Alfa Tipo 33 and its cousins in the '30s, the Milaneses don't (in my opinion) hold a candle to the successes enjoyed by the Fulvias, Deltas, Monte Carlos and LMs.
Somehow, VW have managed to juggle Seat, Skoda, VW and Audi without any real problems, as well as adding Lamborghini and Bentley, so why FIAT had so much trouble with 3 brands is beyond me.
I think the lack of 4WD is perhaps reflected in the greater use of traction control and the TORSEN differential on the 2 litre turbo.