Underperforming in the C segment.
They can't match the others for dynamics, looks (Funny how the new Astra looks exactly like the Bravo), performance (I believe all the current Bravo models can match or exceed the cars in the same category for the same money) , build quality (The Bravo interior is far nicer than any other vehicle in the same catergory in my opinion, and they quality of the latest range of vehicles has been a massive improvement, I have been very happy with mine) , blah, blah, the list goes on. There just hasn't been the will. They should have destroyed the Golf, Focus and Astra years ago but the truth is that FIAT in this sector make rubbish half hearted attempts at getting a mid size hatch to market. (I believe thats it down to the poor rep that Fiat got from its last range of vehiles which for lots of people takes a long time to trust. The last range (Cinq, Sei, Punto, Coupe etc, not so much the Stilo in my opinion) they reliability issues, the rust and the rest of the issues really dented the faith of the brand in the long term, and that we are still seeing the knock on effect of it.