It is bringing people back into the showrooms and getting them looking at the new range.
The 500 is good news for the Fiat brand as a whole.
Couldn't agree more! This has been a thought of mine for a while. The 500 will be a great hook for getting people into Fiat showrooms. It will obviously sell well in it's own right but, and without dismissing it at all, potential buyers will get to see the Grande Punto and Bravo up close and see them for the great cars that they are. I personally feel that the GP especially has been under rated by many simply because it has 'Punto' in the name and it's faced a prejudgemental public head on....so they go for a 207 or Clio. Big mistake that could of been avoided!!