Has anyone actually bought from them, and how did it go?
I need to be careful what I say here but essentially I've bought elsewhere because the Christmas deal turned out to be sold out when I wanted it, (about Dec 22), but I could have another for £400 more. After the Christmas break those had gone too, but they did have one for yet another £300 more than that. Yet when I went back to the web site there was a Multijet with air, appeared to be just what I wanted, offered on the New Year Deal £500 less. When I asked saying I needed to make a decision I got no response about it.
If I'm honest with myself I was mainly upset because I was offered the cookie jar and it kept being taken away from me and I couldn't accept it, but it did get me thinking. In the end I decided to use their pricing as a negotiating tool with other dealers and that worked well.
I am not saying there's anything wrong and have no evidence that there might be, it's possible they buy offered deals on cars and only have access to one or two at a time but have nobody who can update the website, who knows.