It is but fiat version has lavazza pod "a modo mio" technology which makes a huge difference
How So?
Is £140 but add cups, sugar, coffee pods etc etc is not £140 anymore
i believe £200 just gets you the coffee maker you still have to pay extra for the option in the car so that it can dock to power it also the cups and bits may cost extra
Espresso is a decent coffee (is not 30ml) unlike some watered down cup of coffee thst you can buy else where,
no espresso is 30ml if you do some research you'll see that the actual cups (inside one of the larger cups along with consumables) are only little tiny clear plastic things quindi espresso 30ml
and is more than just a coffee is part of culture and italian lifestyle and that is were this particular option is aimed for

Is not a coffee maker is an espresso maker and lets not forget that fiat is from italy
coffee is a big part of social culture in Italy sitting in your car quaffing a tiny cup of international brand generic coffee on your own isn't exactly 'italian culture' would be much better for your average long distance lorry driver here in the UK