i dunno, but seeing as they have GT-R badges/ red honda badges ect, i'd say it was the "make your car look like a higher model than it actually is" look
EDIT - a bit like putting a Punto GT badge on a Punto 55S
yeah all the guys in the honda clubs only buy stuff from japan...companys like Spoon,tanabe,5zigen,jun....the more obscure the better....my jdm import vti civic was better equiped than the equivalent ukdm model,hence my reason for bringing it from japan....