New Abarth & C. at Geneva Motor Show 2007
World premiere to relaunch the brand.
At the 77th International Motor Show of Geneva,
Abarth will be relaunched for all the fans of sports car racing.
For the departure of this new adventure, an innovative, technological and extremely well- studied
stand was selected: here the strong personality of the brand is seen in the Abarth racing stripe, revamped and built with
LED, and a new three-dimensional logo made of
shiny glazed aluminium.
The
aluminium,
carbon fibre,
enamels and lacquering of the stand add value to the real stars of the show: the new
Grande Punto Abarth S2000, type-approved for competitions, and heir of the winner of the 2006 races, and the concept car
Grande Punto Abarth Preview, at its world premiere.
The car perfectly represents the two souls of Abarth: racing and mass production. The third sector of activities,
transforming and tuning cars, is represented by a multimedia configurator that illustrates the concept of the ‘Abarth kit’, displaying its flexibility and wide assortment of combinations (soon available) in the form of
transformation boxes. Some of these boxes are solid
wood, inlaid with glazed aluminium trim and displayed inside crystal cubes; they contain the historical auto parts for mechanical and aesthetic preparations.
On the walls of the stand is an exclusive LED technology and a plasma screen that present images and historical films, alternating them with a reproduction of the emblematic racing stripe: the subtle connection between the past and future, along with the energy and personality the Abarth brand carries in its character.