That must have been quite early on, that figure has been surpassed by a considerable margin now.
The other thing to remember is the Abarths aren't mass market cars, they will always be massively outsold by the standard variants. Their relative rarity was one of the things that appealed to me. I like the fact that outside of Brooklands and my Dealers I've only seen 1 on the road, if I wanted to see the same car as mine everywhere I looked I'd have bought a Fiesta.
I know what you are saying, but they are mass market, they are produced on same lines as the other 500's and KA's, and Fiat would like to sell as many as is possible, as it means more profit.
The UK has traditionally been the best market in Europe when it comes to selling hot hatches, you only have to look at Renaultsport cars which are all produced in Dieppe on completely different lines from any other Renault and are accepted as a different manufacturer, and the UK is there biggest market with nearly all Clio Trophy's been sold here as they were developed for us.
Seat Cupra products sell more here than all other Euro markets added together IIRC. I recall reading when Abarth was launched these been sited as examples of what Fiat would like to emulate in terms of sales and consumer perception.
All standard variants of cars always outsell the hotter ones, but it is the halo effect of hotter models which help sell the lesser examples.
Fiat need a mid engined 3.2Alfa V6 GP Abarth Extreme along lines of the Clio V6s :devil: OK maybe not but I'd like to see it, give the engineers something to actually work on and help Fiat distance the Abarth products more from run-of-mill stuff as in the publics eye (and TBH mine) they are still just Fiats.
Last true Abarth was the Lancia integrale, when the WRC side was disbanded most Abarth engineers left to got to Astra Racing where you can still buy genuine Abarth Lancia integrale products to this day, how does a Abarth 6 speed WRC gearbox at £15K grab you, or carbon fiber drive shafts at equally eye watering prices, you can even pick up Abarth turbo boost gauges as well from them. Others went on to other companies competition departments.
And the old Abarth road car production facilities were torn down after the Strada Abarth 130TC, Fiat have in many ways been very poor at understanding there own history, though they have been quick to admit this. You could until maybe 10years back buy genuine Abarth exhaust systems (this was how Abarth made his name) for BMW E30's, lovely looking system it was as well, but who would ever have thought of Abarth products on BMW's