All in all the features that the tv has make it a very compelling buy, having researched quite extensively on the internet I decided to go for this model. I am extremely pleased with this purchase, especially when considering the poor reviews that some of sonys other cheaper end products have had - no worries at all there.
PROS
FREEVIEW HD - Considering that alot of people get the signal via their ariel, the fact that alot of TVs don't have the HD tuner as standard astounds me. As the tv was for the bedroom, this appealed to me even more as I now don't have to get an extra sky/virgin/freeview box to watch the 4 terrestrial hd channels.
PICTURE QUALITY - Excellent quality - even better after fine tuning the colours, good upscaling of standard channels, the fact that it's only 50hz hasn't made any difference so far. Although I'm not sure how it would affect gamers.
INTERNET TV - Havent used much yet, but amazon have a deal with love film so u get 3 months free. Has Facebook, Skype etc, but unless you have an Ethernet connection (Internet cable) to plug into it, you will need to buy a Sony dongle (wifi) separate. Streaming off your pc, and adding USB memory to record is also handy.
USE YOUR PHONE AS REMOTE - This might seem gimmicky for most, but is a very handy app for my iPhone, not sure if other smartphones have the app -check it out.
CONS
SOUND - To be honest this is not a issue for me and probably the majority - the tv only has 20watt speakers. When compared with my other Sony the sound is not as good - a little tinny (having said that, the tv cost over £1k), but for the price is probably par for the course. If you wanted this tv as part of a movie system in a large room, I would recommend surround sound speakers, for most other uses it's fine.
The tv is very easy set up, and like all TVs will require further optimisation to get the best out it - that just depends on how demanding u are. In terms of bang for bucks this jam packed tv is hard to beat, especially if u just want a stand alone tv (without sky/virgin), which is why I have given it 5 stars.