a sub and amp is used to allow you to cut the bass going to the other speakers, and this allows the other speakers to play a much higher volume without distorting. if you currently find the speakers distort at the volume levels you want to use, then you need a sub and amp to take the volume higher without distortion.
to fit a sub and amp you will need:
sub&box
amp (capable of bridging 2 channels into 1)
RCA lead (3m+)
power lead (6m+)
inline fuse for power lead
earth lead (2m+)
remote lead (3m+)
speaker cable (1m+)
the power lead needs to go from the positive terminal of the car battery right back inot the boot. route the lead through the rubber gromit to get it from the engine bay inot the foot wells. this is usually hard to find, but its better than drilling a hole through the firewall. add the inline fuse in the power lead near the battery.
the remote and RCA cables need to be connected to the back of the head unit (stereo) and then routed into the boot.
the earth cable needs to be fixed to a good earth point (chassis). existing earth points can be used.
the remote, earth, live and RCa will all plug into the amp. on the amp's outputs you want to bridge channel 1 and channel 2 into a single channel which you will use for the sub.
with subs you basically have 2 considerations, size and ported or sealed enclosure. a smaller sub gives more accurate bass but generally less volume. a sealed enclosure givem more accurate bass but a ported box (if build correctly) will give more output. i recommend a 12" sub in a 1cu.ft. sealed enclosure.
i would not recommend running any of the other speakers off the head unit. it is always better to amp them. if you want to run all speakers off the amp you will need a 6 channel amp (running in 5 channel mode). the front and rear speakers will need to be directly wired up to the amp. you will also need to run seperate RCA's for the speakers, depending on how many RCA outputs you have on the head unit you may be able to use a seperate RCA for front and rear, or you may need to share one. i recommend having seperate outputs if possible so you can set gain and filter levels on the headunit seperately, as well as at the amp (if your headunit and amp had these features)
however since you only want a 'decent volume', (i assume you also want a balanced sound with good imaging) i wouldnt bother with a sub and amp or amping all your speakers. save yourself the hassle and go for a set of good component speakers front and rear. you want seperate mids and tweeters connected to passive crossovers. this will seperate the frequencies out for you, and allow a decent volume level, without the cost and complications of amping.
you can use something like these in the front, and another set the same in the rear, to good effect running them off your head unit.
http://cgi.ebay.co.uk/Brand-New-JBL...ryZ18800QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
if you then decide you want more volume, you can get a 4 channel amp and run these speakers off the amp, giving a big increase in output. if you find the bass is lacking you can add a sub and buy a 6 channel amp instead of a 4 channel one. then you'll have a beast of a setup.
sound deadening (dampening mats in the doors) makes no difference at all in my opinion. i cant see the point. i've fitted it for several people buy i dont use it in my own cars. i cant see the point since it has no noticable benefit.