who was wanting a 4x4?

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who was wanting a 4x4?

I saw this a wee while ago and thought it was a hoax. I can't see how they think there is a market for a large fiat pickup because everyone will just stick with the tried and trusted L200 and Navaras. I'm beginning to see a few more VW amarok (I so want to call them amorak because of anoraks) round here but even in this area where every second car is german they still lose out to Mitsubishi and Nissan so what hope do fiat have?

Now if they produce another fiorino pickup I think that would work in the same way that the panda 4x4 is a success
 
That does look very much like a l200. I thought fiat were using a re-badged doge truck as their 4x4 platform. The freerunner or something like that I think it's called
 
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