FIAT 500 - Pls help me!

[Aslan]

Hi guys! I am new to this forum.

I am writting case study for FIAT 500. I need information about marketing strategy and communication plan for Fiat 500. I searched Internet, but couldnt find enough info.

If somebody has good articles or other information, pls send me. [email protected]

Thank you very much!

Regards,
Aslan

 

[PlopHole]

Maybe something about Fiat offering 500,000 different combinations of the car.

P.S. I don't know much about marketing/advertising/communication.

 

[Lloyd71]

The best people to contact about this would be Fiat themselves. It's very unlikely that anyone on this forum knows anything about their marketing strategy since I believe it's all carried out by an in-house marketing department.