Just announced on the radio, Fiat are to merge with Peugeot.... who now also own Vauxhall....
Will this mean a stripping of Fiat’s Italian flair. Will all future Fiat’s be boring Peugeot clones with a different badge... will it spell the end of the fiat brand as Peugeot reduce the number of fiat cars in favour of alfa and Maserati?
I don’t believe this is a good thing, but then again was fiat facing a very difficult future without the development of modern tech as they currently have no mass market hybrid or electric drive train.
The other question is could it mean a revival for brands like Lancia, remembering that Europe is still full of Lancias and Peugeot has problems selling big luxury cars having a brand like Lancia to go head to head with the likes of bmw or mercedes might be a good move. The French after all are quite good at making luxurious cars.
Will this mean a stripping of Fiat’s Italian flair. Will all future Fiat’s be boring Peugeot clones with a different badge... will it spell the end of the fiat brand as Peugeot reduce the number of fiat cars in favour of alfa and Maserati?
I don’t believe this is a good thing, but then again was fiat facing a very difficult future without the development of modern tech as they currently have no mass market hybrid or electric drive train.
The other question is could it mean a revival for brands like Lancia, remembering that Europe is still full of Lancias and Peugeot has problems selling big luxury cars having a brand like Lancia to go head to head with the likes of bmw or mercedes might be a good move. The French after all are quite good at making luxurious cars.