Post 3 from Goudrons sums it up nicely.
If you've just done a fast run, don't allow the stop/start to operate. For normal driving it should be fine.
When you end a journey, allow the engine to idle while you turn off lights, wipers, heater, radio, etc., then turn off the engine.
Don't miss service intervals, and use the right high quality oil. Turbos don't tolerate wrong oil.
I do a lot of corporate training in cars with stop start, and driving a route with it off, then same route on, always shows a significant difference in fuel consumption, so there is merit in the system. But, as the battery and starter life must be reduced, I wonder if we'll save enough money on fuel to pay for the new batteries and starters.
The stop/start is great at pedestrian crossings. We've all had times when faced with a flashing amber, or green light, more pedestrians start to cross, just following the crowd. At that time, down goes the clutch, engine restarts, that alerts the pedestrians who check the lights and stay on the footpath. It's worked every time for me so far. Great trick.
The Fiesta school car has a water cooled turbo. I had a pupil on a fast road, so would arrive briskly, turn into his drive, spin the car around and engine off. Moments later we could hear the water boiling violently into the expansion tank from the turbo. Sounds like a kettle. Great fun, must be bad for the turbo. Moral, consider carefully the history of any used car.