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Old 21-10-2015   #1
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Why is it called a Panda?

I've had a bit of a dig around on the net, but Google has been less than helpful...

Does anyone know how FIAT came to name their small, Italian city car after a large Chinese mammal?
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Old 21-10-2015   #2
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Re: Why is it called a Panda?

To understand the the Panda, one must first learn The Way of the Panda, and become the Panda.

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Old 21-10-2015   #3
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Re: Why is it called a Panda?

It's years ago but, as far as I recall, there was some link to the world wildlife fund on the car's initial announcement, and the WWF's symbol is the Panda. I don't know whether the WWF tie-up preceded the naming decision or not.
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Old 21-10-2015   #4
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Re: Why is it called a Panda?

One story is that Fiat in the 70s thought that it was going to be able to break into the Chinese market and commissioned a basic 'go anywhere' car for that purpose. When that didn't happen, the design was revised for European tastes but of course remained very 'rustic' (indeed I believe the codename was Rustica??)

http://www.italdesign.it/en/projects/fiat-panda-eng/
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