Peugeot-Citroen/Fiat merger?

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Peugeot-Citroen/Fiat merger?

Yet more on it.

Fiat Group SpA has shut down most of its Italian plants for a month, laying of 48,000 blue collar workers for an extended holiday break due a drop in demand for new cars. The shutdown will be effective until mid-January and will affect 20 Italian Fiat plants.

According to InsideLine sources, Fiat and PSA Peugeot-Citroën have been talking about a possible merger. Fiat Group’s CEO Sergio Marchionne predicted at the 2008 Paris Motor Show that the European car market would drop 5 percent next year. Fiat’s sales have declined 30 percent year on year in November in Italy alone and things aren’t looking any better for Fiat’s worldwide markets.

However, PSA Peugeot-Citroën is doing well in France, reporting a 17 percent drop year on year.

Insiders say that an alliance between the two companies could work really well. “For one thing, both companies are expert in smaller and inexpensive cars. Also, Fiat is number one in Brazil, a big emerging market where the French are weak,” said the source.

Both automakers are considered to be on the cutting edge of R&D when it comes to diesels and small-displacement engines.

http://www.egmcartech.com/2008/12/16/fiat-and-psa-peugeot-citroen-talking-about-a-possible-merger/

and then just reiterating what was said before

Milano Finanza newspaper reported that France and Italy are considering a potential tie-up between automakers PSA Peugeot-Citroën SA and Fiat SpA.

The report comes just days after Fiat Chief Executive Sergio Marchionne said the Italian company needed to find a partner to survive the crisis besetting the car sector.

Italian Prime Minister Silvio Berlusconi and French President Nicolas Sarkozy have tackled the issue of a possible tie-up, Milano Finanza said, citing sources close to Berlusconi’s office. The issue coincides with Berlusconi’s office examining possible aid to the auto sector, it said.

The two companies produced some 6.2 million units last year; the combined output from a merger would make a Fiat-Peugeot-Citroën the fourth-largest automaker by production.

http://www.greencarcongress.com/2008/12/france-italy-co.html
This is no different to any other car maker. If PSA and Fiat merge then they'll have to put 150,000 French and Italians on holiday. It just doesn't make sense.....

Just because the media regurgitate it doesn't mean it's right or that it's going to happen.
 
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imo it would make a lot of sense. some manufacturers will go out of business in the coming months/years, the ones that survive will be the ones with a good cashflow, the ones that fail will be the ones that run out of money.

GM would have been my first bet, but the US govt wont let that happen to the detroit big3 so who's next on the list? there are several manufacturers with a poor balance sheet and things are getting worse quickly so its hard to say, but fiat are defo on the danger list.

if alfa romeo and lancia were not part of fiat then things would look much better on their balance sheet, but i cant see fiat been able/willing to sell either brand so stripping them off isnt an option to save cash and weather the storm. a PSA partnership is much more viable, and it does not need to cost either party anything or be a permanent arrangement. plus they are very similar businesses selling very similar products to the same markets so its a logical tie-up from a strategic point of view.
 
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