where you going with that.....energy drink in your hand?"

doesn't quite have the same intensity does it:

http://news.bbc.co.uk/1/hi/entertainment/6295731.stm

and another heros legacy is cheapened in the name of the bottom line...

Didn't expect anything else.... this does not come as a surprise

Hendrix's image has also been licensed for products including baby clothing, an air freshener and a lava lamp.

BABY Clothing??????? WTF has that got to do with Hendrix?

And is the air freshener designed to hide the smell of, erm, certain recreational drugs ala Hendrix? Are they trying to put the joss stick manufacturers out of business?!!!

Portions of royalties have gone to several educational causes, according to Bruce Kuhlman of Authentic Hendrix, the Seattle-based company that controls the rock star's name and image.

If most/ all of the profits went towards educational causes and promoting guitar playing then I could almost tolerate the using of Hendrix's name in this way. The thing is, he was and most probably always will be the greatest and most influential guitar player that ever lived. The man is a legend and using his name like this cheapens him

May the Voodoo Chile descend on those that commit this crime in the name of profit...