heres my view from the competition (motorworld
)
we have had a new store open in widnes about 2 months back now so this is hot topic for us. people see halfords as a respectable name, as they are one of the largest companies out there, so obviously we have lost some trade and had a couple of very bad weeks. however our business is picking up and the number of complaints drifting back to us is getting larger and larger!
examples - guy comes to us with a battery bought off halfords, fitted to his car and it was causing buzzing on his radio but the old one hadnt. i did a free battery test and it said it was a fine battery but recommended he returned it to halfords as its there problem. offered him a quote on a new battery (56.99 IIRC) and he almost died, that was for a heavy duty Exide battery with 4 year guarantee, when he had paid for the halfords own brand equivelant, £80!
woman came in the other day fuming from halfords, all she wanted was wiper blades but didnt know what size she wanted so she asked an assistant and simply got "i cant serve you, im busy"
as the woman said, if the assistant had said "sorry, could you just wait a minute and ill be with you" she would of been patient and waited for the assistant. but halfords lost the business and the woman will never return!
as for customers not knowing what theyre after i know exactly what you mean and i have it too. woman came in yesterday with a smart and the oil light was on, so usually it takes about a litre to fill up again from the light on, so sold her a litre of castrol and tried to explain how to fill it up, she looked so confused and scared i ended up offering to do it for her. as i was filling it i discovered her light had been on a week and she had only come because she had tapping noises. her oil already in was black as anything so i said when was it last serviced - 2 years ago on a 3 year old car. with a litre of oil in her car it still wasnt even on the bottom of the dipstick, so she bought a 5 litre bottle. 3 and a half litres later and it was about half way between max and min, and she left with a engine running better, was going to get it serviced, some knowledge about regular checks and very happy.
halfords let themselves down big style on there attitude and fitting prices.
ozzie, dont know if youve fitted a stereo into a matiz? you have to dismantle all the dash to get the existing out, would you be allowed to? our service we fit anything free of charge no matter how difficult, ive spent hours creating my own wiring looms and fixing car looms where someones chopped the old cables when stealing the radio, but your not allowed hard wiring are you?
as our managers tell us and i do fully, if a customer gets a good deal on something, then has it fitted free of charge, it saves them getting there hands dirty and they are happy and will definatly return. so why charge a few quid for a 2 second job like fitting a bulb?
a quick question for a halfords employee if you can answer. we printed off your fitting cost list the other week to have a look. £4.49 to change a tyre and inner tube if you just take in the wheel or £6.49 if wheel still on the bike - why it cost and extra £2 to remove the wheel from the bike?