HornetUK
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Taken from MORI.COM whilst researching my local Fiat dealer Currie Motors....Deputy Managing Director of MORI !
Peter Hutton
Deputy Managing Director, MORI
Paper presented to the conference
Partnership Conference on:
Developing and Building a Successful
Strategy for Brand Communication
Swallow International Hotel
6 February 2001
Finally, I always like on these occasions to put the boot into one or two companies which have
upset me. So I would like to mention just three: Currie Motors of Kingston – who many years
ago charged me for servicing my car when it was clear they had not touched it; General Accident
insurance, who bumped up my home insurance premium by 350% in real terms over the course
of 15 years which I only discovered when I moved to a larger house and more than halved my
premiums with someone else; and the tour operator JMC who lost my child’s buggy which,
when it eventually turned up was damaged and they do not seem to want to take ownership of
the problem.
Now as you can see by telling you this I am effectively making you feel negatively about these
companies so that if you are ever considering purchasing something they sell, you will recoil at
the sound of their name. This will lose them custom and make them far less profitable and
hopefully put them out of business. So just to recap: Currie Motors of Kingston, General
Accident Insurance and the tour operator JMC .
Peter Hutton
Deputy Managing Director, MORI
Paper presented to the conference
Partnership Conference on:
Developing and Building a Successful
Strategy for Brand Communication
Swallow International Hotel
6 February 2001
Finally, I always like on these occasions to put the boot into one or two companies which have
upset me. So I would like to mention just three: Currie Motors of Kingston – who many years
ago charged me for servicing my car when it was clear they had not touched it; General Accident
insurance, who bumped up my home insurance premium by 350% in real terms over the course
of 15 years which I only discovered when I moved to a larger house and more than halved my
premiums with someone else; and the tour operator JMC who lost my child’s buggy which,
when it eventually turned up was damaged and they do not seem to want to take ownership of
the problem.
Now as you can see by telling you this I am effectively making you feel negatively about these
companies so that if you are ever considering purchasing something they sell, you will recoil at
the sound of their name. This will lose them custom and make them far less profitable and
hopefully put them out of business. So just to recap: Currie Motors of Kingston, General
Accident Insurance and the tour operator JMC .
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