I guess I am the only one here not sorry to see the demise of the new Croma. Like the Stilo, it seemed like a misstep to me.
Obviously their Alfa brand sells larger cars, they can't compete in the budget family saloon market without compromising their smaller ( Brava/Bravo/Stilo and Punto ) car reputation by having a "Fiat is a budget car manufacturer" label slapped onto them.
In the UK, received wisdom on image is all that matters these days, and unless they are willing to go with the Skoda method of accepting the bad image with "yes, but..." type advertising they are in a no win place.
Unless they come up with something startling ( a la Multipla version 1 ) that gets 5 start practically everywhere and is innovative they just aren't going to sell bigger cars in Britain. Why? Because as someone else put it "it isn't a safe place to put your money".
If you aren't peeing your depreciation money down the drain on an image, or something different - a unique selling point - the masses aren't going to come no matter how you build it.
Motoring journalists are just too powerful in the UK. I remember when the Marea reviews came out, it was dismissed purely on the basis of its more compact size than the Vectra and the Mondeo. Now they retrofit reasons ( interior, reliability etc ) that didn't exist at the time. UK motoring journalists are revisionists to a man, just read their initial reviews of the first Mondeos and then the comments they made about the first mondeos being "universally seen as bad cars" when the second edition was launched. I read the follow up reviews and went "eh? Are they talking about some parallel universe?".
The Marea is a great saloon car and is very FIAT.
The new Croma is an OK family car, and isn't very FIAT.
All my opinions I freely acknowledge are subjective.