Counterpoint opinion from someone who keeps their cars for a long time
Never!
Fiat/Lubrificante products are recommended and comply with international standards.
I have no issues at all with using Fiat or other mainstream products. My dad worked as a research chemist for Shell (25 years) and Esso/Exxon (20 years) formulating mainly lubricants, but also fuels, for these companies. A major part of these companies business is direct client work for Fiat, Merecedes, GM, VW, etc. etc.
Then for Esso/Exxon the additives business came under the name of Paramins.
Fiat, BMW, Mercedes etc. etc. make a lot of money from their recommended fluids. It is the business of companies like Shell & Esso to formulate blends that specifically meet their clients requirements. Just look at all the VW, GM, Ford etc. specs that litter cans of oils these days.
Now for the sanity test.
The Fiat Croma, 150, 16V engine and DPF system is identical to that of the same Vauxhall Vectra / Signum units. But Vauxhall only recommend their fluids. Why not Fiat fluids.
One possible exception I know of is the VW Pump Duse. I gather there was something strange about oil requirement for this type of pump. However this requirement is covered by quite a few makes...including Halfords.
At the end of the day we find the following. OEM parts (pistons, rings, etc. etc.) used/supplied to many car manufacurers and behind this is an international set of standards for metals, hardness, oils etc. etc.
Like I said - check exactly what your vehicle manufacturer requires for your car. They will always quote an industry standard, but will of course put their product at the top of the list and recommended.
Finally, often manufacturer's recommended products can be obtained at bargain prices (I wonder why?).