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Old 21-12-2012   #1
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Fiat 500 L commerical oh dear!

Check it out and comment i wont say anything more for now = )


http://www.dailymail.co.uk/femail/ar...verywhere.html
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Old 21-12-2012   #2
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Re: Fiat 500 L commerical oh dear!



Direct youtube link for those who dont like reading the dailymail!
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Old 21-12-2012   #3
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Re: Fiat 500 L commerical oh dear!

I thought is was good.
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Old 21-12-2012   #4
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Re: Fiat 500 L commerical oh dear!

Quote Originally Posted by ahmett View Post
'The Motherhood' feat. Fiat 500L - YouTube


Direct youtube link for those who dont like reading the dailymail!

Who apparently think that Fiat's are French...........

'The video, produced by French car manufacturer Fiat, is a novel way to sell cars and a long way from the usual glamorous model drivers'
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Old 21-12-2012   #5
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Re: Fiat 500 L commerical oh dear!

Embarassing IMHO. The 500 advertising has never targeted any sex or age group which us why it's been successful. This might work on dozey women who think they need an articulated lorry to carry around a child, but it will alienate other people who might have looked at it
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Old 21-12-2012   #6
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Re: Fiat 500 L commerical oh dear!

Typical daily mail quote the whole video virtually word for word, make a minor comment about the video it's self and turn fiat in to a French car manufacture, seriously if you didnt know did you not think it might have been a good idea to google "fiat" just to see which country they come from? Or maybe the act of journalistic research would have taken valuable time out of your day reserved for 'making **** up' and 'casual racism'

Btw to the OP this had already been posted in both the leisure lounge and 500L forums
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Old 21-12-2012   #7
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Re: Fiat 500 L commerical oh dear!

The wife thinks it's good and she is the target market (a mum with a 2.5year old)
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Old 21-12-2012   #8
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Re: Fiat 500 L commerical oh dear!

oh dear, not aimed at blokes or singles then. I think they may be doing themselves out of some of the market there.
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Old 21-12-2012   #9
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Re: Fiat 500 L commerical oh dear!

Quote Originally Posted by scout500 View Post
oh dear, not aimed at blokes or singles then. I think they may be doing themselves out of some of the market there.
No bloke or single person should be driving that car anyhow. It will be driven by young families and old/disabled people who get it on motability
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Old 21-12-2012   #10
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Re: Fiat 500 L commerical oh dear!

The 500L is going head to head with the mini clubman, both cars are supposed to be school run mobiles not big family cars and not aimed at 18 year olds, manufactures know that in these situations women hold the reins over how and what the money is spent on, fiat have always closely targets there cars at young single or couples looking for a "life style" of fun flirty, coffee shops and nipping around town

this new car takes a look at the life style the customer is already living and has matched the car to fit (or so is the implication) marketing it's self as the trendy 'designer' option for middle class white families with a couple of children under the age of 5 and with enough disposable income to afford the luxuries like a new car every few years
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Old 22-12-2012   #11
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Re: Fiat 500 L commerical oh dear!

is it not just an expensive panda?
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Old 22-12-2012   #12
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Re: Fiat 500 L commerical oh dear!

Quote Originally Posted by Big Black Stilo View Post
is it not just an expensive panda?
No - it's an expensive and ugly Punto.
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Old 22-12-2012   #13
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Re: Fiat 500 L commerical oh dear!

Quote Originally Posted by RUI View Post
No bloke or single person should be driving that car anyhow. It will be driven by young families and old/disabled people who get it on motability
Forgive me, I always thought that a 'young family' would include a bloke or is that just me being old fashioned
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Old 22-12-2012   #14
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Re: Fiat 500 L commerical oh dear!

i think ill get a panda
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Old 22-12-2012   #15
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Re: Fiat 500 L commerical oh dear!

I'll stick with the 500c (and I haven't even got it yet)
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