I think the client demographic will be similar to that of the MINI in the sense that the lower powered models will tend to be bought by women and older men whereas the Abarth and perhaps even the 1.4 will attract a mainly male driver. The majority of buyers will live in a large city and many will have a another car too.
It is true that whilst there is a waiting period of 2 or more months there is not much point in advertising apart from reinforcing brand recognition in order to promote FIAT as a whole.
For the car to become too common the fleet market will play a big role and historically FIAT has not been very successful in this area compared with Ford, Vauxhall or the french makes.
In any case with the amount of options to customize it available, any buyer worried about seeing another has plenty of ways to make their own 500 stand out.
It is true that whilst there is a waiting period of 2 or more months there is not much point in advertising apart from reinforcing brand recognition in order to promote FIAT as a whole.
For the car to become too common the fleet market will play a big role and historically FIAT has not been very successful in this area compared with Ford, Vauxhall or the french makes.
In any case with the amount of options to customize it available, any buyer worried about seeing another has plenty of ways to make their own 500 stand out.