chrisedinburgh1987
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- Jun 30, 2016
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I am looking to participants to helpme with my Masters Dissertation with which the Fiat 500 is one of mycase study brands. It is just a quick5-10 minute interview/questionnaire. If anyoneis willing to help out it would be greatly appreciated. You can just drop me a private message (Ithink).
For those that don't want toparticipate in a one to one questionnaire I've put some open-ended questionsbelow which I'd appreciate peoples thoughts on.
The study is primarily focused onthose born between 1977 and 1994 - participation from others outwith this agegroup is welcomed, but if you could specify this in your response that would begreat.
1. Does the heritage, retro andnostalgia aspects of the Fiat 500 brand play a key role in adding valueto the brand?
2. Does Fiat embrace the500'sheritage and used it as a commercial strategy tool?
3. Are current 500 ownersinfluenced by close family friends of an older generation through the use ofnostalgia? (or if you were born pre 1977 does nostalgia play a role in yourattachment to the car?
For those that don't want toparticipate in a one to one questionnaire I've put some open-ended questionsbelow which I'd appreciate peoples thoughts on.
The study is primarily focused onthose born between 1977 and 1994 - participation from others outwith this agegroup is welcomed, but if you could specify this in your response that would begreat.
1. Does the heritage, retro andnostalgia aspects of the Fiat 500 brand play a key role in adding valueto the brand?
2. Does Fiat embrace the500'sheritage and used it as a commercial strategy tool?
3. Are current 500 ownersinfluenced by close family friends of an older generation through the use ofnostalgia? (or if you were born pre 1977 does nostalgia play a role in yourattachment to the car?
